Digital advertising outspends TV in the UK for the first time
An interesting article on BrandRepublic: HERE
Internet media spend has finally taken the lead over TV media i nthe UK. This, in part, has been because of the decline in TV ad spend this year.
I wonder how much the media value will be for ads shown on video on-demand, online and mobile TV channels in 5 years time?
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Tags: Digital, Media Spend, TV