Archive for October 12th, 2009

David Katz, vice president of the Americas at Yahoo Mobile in California provided some interesting info today on Mobile Marketer in the US. While announcing that Subway, Toyota and Blackberry have bought the mobile phone ad inventory for the NFL season across all of Yahoo’s various fantasy football platforms. He also discussed how he believes […]


Just a quick prompt for me to check out – the service talks about amplifying buzz around brands by harnessing employee social networking. The linkfor is: HERE There is further comment about the idea behind the service from Ron Callari: HERE

An interesting digital campaign has launched from DDB and is generating some buzz around viral films posted on YouTube and at a microsite for VW. The premise of the campaign is that if you make things more fun, it’s easier to change people’s behaviour. While I love the the work and the idea alot; I’m […]