The fun theory; VW virals focus on positive behaviour shift

12Oct09

An interesting digital campaign has launched from DDB and is generating some buzz around viral films posted on YouTube and at a microsite for VW.

The premise of the campaign is that if you make things more fun, it’s easier to change people’s behaviour. While I love the the work and the idea alot; I’m not quite as clear on the link it has with the VW brand?

I won’t try to make a tortured comparison with any environmental or driving experience message for VW. I’ll simply chalk the work up as a nice digital thought, well executed.

There appear to be several executions in the campaign, the most popular being the piano staircase.

Take a look at the work: The Fun Theory

The Fun Theory - Piano Staircase

The Fun Theory - Piano Staircase

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