Les Hinton calls time on free digital newspaper content

01Dec09

Speaking at the World Newspaper Congress in India today, Les Hinton, CEO of News Corps’ Dow Jones newspaper, has blamed the press of failing to monetise their journalism online.

Dow Jones turns a healthy profit from online subscribers; but its content is highly sought after of course from the finaincial services industry.

Les Hinton said that those involved in the newspaper business had been “taken-in by the game-changing gospel of digital evangelists.” He also raised the point “How can it be that the internet offered so much promise and so little profit?”

Newspapers have to monetise and mobilise their content – micro-payments, subscriptions and content bundling through third parties all offer viable and relevant opportunities to the newspaper industry to secure a return for their work.

In the UK, The Times and Financial Times are in strong positions to further leverage profit from digital content. While generic and less sought after suppliers, such as The Express Group, may well struggle to halt the profut decline already experienced with thier printed papers.

Read more at Media Week: HERE

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