Archive for December 16th, 2009

An interesting article has been posted by Dr Bob Deutsch discussing his work studying brain wave activity and blood flow in order to gauge consumer reaction to advertising stimulus. It seems that MRI scans may allow scientists to inform marketers what consumers don’t like when they view an ad, but not what they do like. […]


Ben Marsh has launched a real-time snow map, based on people Tweeting about snow where they are. Take a look: HERE