The limits on Neuro-Marketing’s impact on advertising creativity

16Dec09

An interesting article has been posted by Dr Bob Deutsch discussing his work studying brain wave activity and blood flow in order to gauge consumer reaction to advertising stimulus.

It seems that MRI scans may allow scientists to inform marketers what consumers don’t like when they view an ad, but not what they do like.

Read the article: HERE

Advertisements


No Responses Yet to “The limits on Neuro-Marketing’s impact on advertising creativity”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: