Archive for February 3rd, 2010

While few brands have so far employed augmented reality as anything other than a digital media novelty. The kid’s fashion brand Brights and Stripes are now embracing the fun aspect of augmented reality in a new clothing range. Does this result in what the brand claim is Experiential Clothing? Or simply a fun gimmick to […]


The Obama camp famously embraced social media in helping build the support that led to victory in their Presidential campaign. But the newly installed team in the White House soon found out that when you invite people to tell you what they think, their thoughts may not be quite what you had in mind. One […]


An interesting article on best practice in mobile crowd sourcing from Global Intelligence Alliance: HERE