McDonald’s benefit from a local value strategy
Interesting article in The Times Online: HERE
The article includes reference to the launch of the new McItaly burger, that sold 100,000 in one day. This product is entirely sourced from local produce in the country.
There is also information on how McDonald’s responded to the recession by introducing products at a new mid-price point and attracting new customers to the restaurants.
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Tags: McDonald's, The Times Online