Creative lands job through $6 Google campaign
I have to admit that this article really hit the sweet spot for me. It demonstrates a quality of insight and originality in creativity that should be more common, but simply isn’t always present in digital campaigns.
The article also demonstrates how a great idea needn’t be executed with huge creative execution or media costs to hit its target and generate a positive result.
Read the original article from BrandRepublic: HERE
Or the edited highlights below:
LONDON – New York creative Alec Brownstein has turned the guilty pleasure of Googling one’s own name into a masterclass in online marketing.
Brownstein, a copywriter searching for a job, created an online ad campaign for only $6 that would appear every time a selection of New York creative directors searched for their own name on Google.
Every time Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone Googled themselves, their name would appear as a headline on an ad which said: “Googling yourself is a lot of fun. Hiring me is fun too.”
Four of the advertising chiefs interviewed Brownstein for a job and he was subsequently offered a post by Ian Reichenthal and Scott Vitrone of Y&R New York.
Brownstein, now a senior copywriter at Y&R, said he wanted to invade the “secret egotistical moment” when the creative directors were at their most vulnerable.
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