When did research become a replacement for common sense?

01Jun10

“When did research become a replacement for common sense?”
Liz Brown, Copy Writer, 2010

I love this phrase. I was present when Liz uttered it. I love the sense of disbelief it conveys that some people would happily research everything, rather than think first. Sadly these people do exist, no-doubt there will be a field study at some point from them to confirm this.

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