« Google blink with the introduction of background images
YouView one less click away from launch as the BBC Trust approve Project Canvas »

HSBC advertise using a wrap-around on The Daily Telegraph

15Jun10

There was a distinctive, if expensive, piece of advertising from HSBC today. They chose to make a final call for entries in their Business Thinking 2010 Programme, by placing a tracing paper style wrap over the front and back pages of The Daily Telegraph.

I wonder is this ran on all copies, or regionally? I picked up this copy in central London. The last full cover wrap-around take over of a national paper that I recall was for Microsoft. But that was on ordinary printed news stock with The Times some years ago. Wrap-arounds are a very regular feature in the Metro freesheet; which has some interesting case studies on this media usage I believe. but I’ve never seen one implemented on transparent stock before.


Filed under: Blog Post   |  1 Comment
Tags: ,

One Response to “HSBC advertise using a wrap-around on The Daily Telegraph”

Feed for this Entry Trackback Address
  1. 1 instagram hack app on December 25, 2014 said:

    I pay a quick visit each day a few web sites and information sites to read content,
    however this blog gives feature based writing.


« Google blink with the introduction of background images
YouView one less click away from launch as the BBC Trust approve Project Canvas »

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out / Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out / Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out / Change )

Google+ photo

You are commenting using your Google+ account. ( Log Out / Change )

Cancel

Connecting to %s

%d bloggers like this: