Faultless Pitching

13Jul10

I recently enjoyed working on a pitch for a Caribbean island tourism account.

Research provided some useful insights. The creative concepts produced were more differentiating and appealing to consumers when compared to the the existing campaign. The media plan was clearly very cost-effective, and the team genuinely worked and presented well together.

Coming second in a competition is of course never the result that one wishes for; just ask The Dutch football team. But, having come second, the extra source of frustration in the case of the pitch is the lack of feedback that might help next time.

The client’s comments were quite minimal and frustratingly positive. They said the pitch was so close they couldn’t fault us on any area!

I guess I’m left hoping that the pitch, which was part of a statutory review and included the existing incumbent agency, wasn’t simply a process to justify keeping the existing agency. I don’t yet know if this has been the case.

Sometimes it would be easier to learn your work had a fault somewhere, so there was a focus for improvement. But maybe that needn’t always be the case?

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