Planning tools for brand strategy and consumer marketing
12Jan11
A collection of some of my planning tools:
A brand mapping and positioning tool. This brand system must have something going for it; 80,000 readers and going strong.
A competitive set brand matrix
This model identifies four consistent elements of successful marketing campaigns to teenagers.
Creating a marketing campaign that celebrates a shared thought with consumers and develops participation through comms and social media.
A checklist of steps that ensure consumer perception shifts effectively from ‘I’ll try one of those’ to ‘I’ll buy on of those.’
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Tags: Account Planning, Brand, Brand Strategy, Marketing, Planning, Planning Tools
Brand Tao 
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