Archive for March, 2011
UK brands invested £4.1bn in internet advertising in 2010, with online now accounting for £1 in every £4 spent on marketing budgets. Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers revealed that brands boosted their online spending by 12.8% year on year in 2010, almost a quarter of the £16.6bn spent on media last […]
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Tags: Online Media, Online Media 2010, Online Media Spend UK
Comscore have identified the Top 10 markets where the hghest proportion of unique users within the online population have visited Facebook during Feb 2011.
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Tags: Comscore, Facebook, Facebook Stats
eMarketer reports actual adoption of Twitter in the USA from 2009 and forecasts pattern of gorwing adoption through to 2013 HERE. eMarketer estimates that 20.6 million US adults will access a Twitter account at least monthly in 2011, up 26.3% from 16.4 million last year. Growth will continue in the double digits through 2013, when […]
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Tags: Mobile, Twitter
Neuroscience on iPhone or iPad
Another step forward in portable neuroscience equipment, as the Mynd headset device from NeuroFocus works with an iPhone or iPad. Details in Fast Company: Here
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Tags: iPad, iPad2, iPhone, Mynd, NeuroFocus, Neuroscience
Two new reports from Forrester, the summaries sound interesting. Mobile App Internet Recasts The Software and Service Landscape: Here Forrester have forecast global app sales, spit by smartphone and tablet, up to 2015. Their report covers the development of further innovations such as how cloud-based services, smart computing and app enabled devices will spread beyond […]
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Tags: Apps, Forrester, Global App Sales, Mobile App Forecast, Mobile Enterprise News, Mobile Segmentation
Today Heinz launched a new flavour variant of its Tomato Ketchup in the UK on Facebook. Heinz claimed their new Tomatao Ketchup Balsamic Vinegar flavour was their first flavour variant to be sold as a limited edition. The brand launched its iconic Tomato Ketchup back in 1876, seven years after the compnay launched; so the […]
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Tags: Balsamic Vinegar, Brandston Ketchup, Heinz Tomato Ketchup, Heinz Tomato Ketchup Balsamic Vinegar
A new technology has been developed by Blackberry owner Reasearch In Motion and Vitamins Design that indents mobile text messages temporarily into skin. The idea was inspired by the need to discreetly read messages from your Blackberry during meetings, or other occasions, where taking out the handset to read your message would be inappropriate. Weird […]
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Tags: Blackberry, IntoMobile, Research In Motion, RIM
Brand Tao 