Twitter US market forecast indicates growth with mobile platform adoption

24Mar11

eMarketer reports actual adoption of Twitter in the USA from 2009 and forecasts pattern of gorwing adoption through to 2013 HERE.

eMarketer estimates that 20.6 million US adults will access a Twitter account at least monthly in 2011, up 26.3% from 16.4 million last year. Growth will continue in the double digits through 2013, when nearly 28 million adults will be Twitter users.

Mobile App adoption is the key driver as sales of smartphones and Blackberry style devices using free apps continues with strong growth. comScore noted that in January 2011, 7.8 million US mobile device subscribers used Twitter on their phones—a steep 66% increase over the previous January.

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