Periodic Table Of Storytelling

18Apr11

Active storytelling is a cornerstone of publishing, advertising ad digital creative agencies; increasngly a consistent and growing part of the communication platform of successful brand’s.

The Periodic Table of Storytelling provides an framework for thinking about storytelling. experience it: Here

TBWA have kindly pointed me the direction of The Anatomy of Story: 22 Steps to Becoming a Master Storyteller by John Truby : Here

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Tags: John Truby, Periodic Table of Storytelling, TBWA\, The Anatomy of Story: 22 Steps to Becoming a Master Storyteller