Revolution Awards 2011

18Apr11

The recent Revolution Awards recognised several brands and agencies that have delivered campaigns with substance, including social platform and app development that deliver longer term brand engagement:

Top Flight Awards

The Revolution Award for Innovation

Street Museum iPhone app for Museum of London, by Brothers and Sisters.

Digital marketer of the year

Sally Cowdry, marketing director, O2.

Agency of the year

Saint@RKCR/Y&R.

Grand Prix

Doritos Late Night by AMV BBDO.
Multi-sector Awards

Marketing on a shoestring

Action for Children by agenda21.

Best use of consumer engagement

Doritos Late Night by AMV BBDO.
Vertical Sector Awards

Automotive

Volvo emissions equality by Mindshare.

Business to Business

easyJet business travel by OMD UK.

Consumer electronics

Nintendo flips out with Aardman by Seventy Seven PR and Fishburn Hedges.

FMCG

Unilever ‘Share Happy’ smile-activated vending machine by Sapient Nitro London.

Financial services

Pension Surgery for Prudential by Sound Creative.

Leisure and travel

The Holiday Autos comedy road trip by Seventy Seven PR.

Media and entertainment

YouTube LIfe In A Day by Google Creative Lab and rehabstudio.

Not for profit

iHobo for Depaul UK by Publicis.

Retail

Ann Summers: sexy paid search by icrossing

Technology and telecoms

Nokia Push N900 by Hyper
Digital Sector Awards

Best use of affiliate marketing

Domino’s Pizza by Arena Quantum

Best use of email

Secret garden for Very.co.uk by Indicia

Best integrated marketing campaign

World’s longest football match for Snickers by Digitas London

Best use of online PR

Can you draw the internet? for Internet Week Europe by Saint@RKCR/Y&R.

Best use of mobile

StreetMuseum iPhone app for Museum of London by Brothers and Sisters.

Best use of online advertising

Nickelodeon October half-term campaign by Polymath Digital.

Best use of social media

The Marmarati for Marmite XO by We Are Social.

Best use of video

Encouragement for Special Olympics Great Britain by JWT London.

Best viral

Nintendo flips out with Aardman by Seventy Seven PR and Fishburn Hedges.

Best use of search

Magners’ social SEO by MPG Media Contacts.

Best website

VisitBritain.com by Sapient Nitro London.

This article was first published on marketingmagazine.co.uk

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