98% Potato: The Origins of Account Planning – an interview with John Griffiths

28Dec14

98% Potato: The Origins of Account Planning – an interview with John Griffiths Just before Christmas I had the opportunity to catch up with John Griffiths and discuss his new book, co-written with Tracey Follows, and some themes around account planning.  It doesn’t take much to set both of us off on a passionate discussion […]

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Tags: 98% Potato, 98% Pure Potato, Account Planning, BMP, Brand Strategy, DDB, John Griffiths, JWT, Kevin Sugrue, Origin of Account Planning, Planning, Planning Books, Strategy, Tracey Follows

What is the role of planning and how do you get the most out of planners?

12Dec14

There is an Account Planning group on Facebook and Sytse Kooistra, a member, asked for points of view on what the role of planning is within an agency.  Every planner answers this question differently, although common themes are apparent.  The question and my response are below.             – Be obsessive […]

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