Strategy & Insight Library

20Nov15

I’ve been developing a library for Carat, as part of their School of You initiative for staff development.

While the library is much more extensive. The following books are recommended for readers interested in marketing, strategy, consumer insight & psychology.

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98% Pure Potato: The Origins of  Advertising Account Planning	John Griffiths & Tracey Follows
The Advertised Mind	Erik Du Plessis
Advertising Media Planning	Jack Sissors & Roger Baron
The Anatomy Of Humbug	Paul Feldwick
A Beautiful Constraint	Adam Morgan
The Big Idea	Robert Jones
The Black Swan	Nassim Nicholas Taleb
Blink: The power of thinking without thinking	Malcolm Gladwell
The Brand Innovation Manifesto	John Grant
Brand Manners	Hamish Pringle & William Gordeon
Brand Spirit	Hamish Pringle & Marjorie Thompson
Buyology: Everything we believe about why we buy is wrong	Martin Lindstrom
Contagious: How to build word of mouth in the digital age	Jonah Berger
Copy, Copy, Copy: How to do smarter marketing	Mark Earls
Crowdsourcing: The power of the crowd in driving business	Jeff Howe
Decoded: The Science Behind Why We Buy	Phil Barden
Eating The Big Fish	Adam Morgan
Emotional Intelligence & Working With Emotional Intelligence	Daniel Goleman
Engage! (Measure success on the web)	Brian Solis
Excellence in Advertising	Leslie Butterfield
The Future Of Value – How Sustainability Creates Value	Eric Lowitt
Gamestorming: A playbook for innovators	D. Gray, S. Brown & J. Macanufo
The Global Brand	Nigel Hollis
The Growth Drivers – Marketing Transformation	Andy Bird & Mhairi McEwan
Grow the Core – focus on core business success	David Taylor
Herd: How to change mass behaviour	Mark Earls
Here Comes Everybody – social media & digital revolution	Clay Shirky
How Brands Grow (Ehrenberg-Bass Institute)	Byron Sharp
How Brands Grow Part 2 (Ehrenberg-Bass Institute)	Byron Sharp
How We Know What Isn’t So: Fallibility of human reason	Thomas Gilovich
Inevitable Illusions: How mistakes of reason rule out mind	Massimo Piattelli-Palmarini
Information Is Beautiful	David McCandless
Irrationality: the enemy within	Ben Goldacre & Stuart Surtherland
Knowledge Is Beautiful	David McCandless
Likeable Social Media (create an irresistible brand on Facebook)	Jonah Berger
Listen First! – turning social media conversations into advantage	Stephen D. Rappaport
The Long Tail	Chris Anderson
Made To Stick – Why some ideas stick and others come unstuck	Chip & Dan Heath
A Masterclass In Brand Planning – Stephen King	Multiple Contributors
Nudge	Cas R. Sunstein
Ogilvy on Advertising	David Ogilvy
One Plus One Equals Three: A masterclass in creative thinkin	Dave Trott
The Organised Mind: Thinking straight despite info overload	Daniel Levitin
Outliers	Malcolm Gladwell
Paid Attention: Innovative advertising for a digital world	Faris Yakob
Paid, Owned & Earned	Nick Burcher
Pitch Perfect: The Art Of Selling Ideas & Winning Business	Jon Steel
Positioning – The Battle For Your Mind	Al Ries & Jack Trout
Predatory Thinking: A Masterclass In Out-Thinking The Competition The Social Media Bible	Dave Trott Lon Safko
Socialnomics: How social media transforms our lives & business	Erik Qualman
Start With Why	Simon Sinek
Thinking Fast & Slow	Daniel Kahneman
The Tipping Point	Malcolm Gladwell
The Truth About Negotiations	Leigh Thompson
Truth, Lies, And Advertising: The Art of Account Planning	Jon Steel
The Ultimate Book Of Business Thinking	Des Dearlove
Where Good Ideas Come From: The 7 Patterns Of Innovation	Steve Johnson
Wikinomics	Don Tapscott & Anthony  D. Williams

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My personal top 10 recommendations within this list, in alphabetical order:

The Anatomy of Humbug

Eating The Big Fish 

Excellence In Advertising

How Brands Grow

Irrationality: The Enemy Within

A Masterclass In Brand Planning

Outliers

Paid Owned & Earned

Start With Why

Thinking Fast & Slow

 

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Tags: Books, Carat, Insight, Library, Strategic Planning