Strategy & Insight Library


I’ve been developing a library for Carat, as part of their School of You initiative for staff development.


While the library is much more extensive. The following books are recommended for readers interested in marketing, strategy, consumer insight & psychology.


98% Pure Potato: The Origins of  Advertising Account Planning John Griffiths & Tracey Follows
The Advertised Mind Erik Du Plessis
Advertising Media Planning Jack Sissors & Roger Baron
The Anatomy Of Humbug Paul Feldwick
A Beautiful Constraint Adam Morgan
The Big Idea Robert Jones
The Black Swan Nassim Nicholas Taleb
Blink: The power of thinking without thinking Malcolm Gladwell
The Brand Innovation Manifesto John Grant
Brand Manners Hamish Pringle & William Gordeon
Brand Spirit Hamish Pringle & Marjorie Thompson
Buyology: Everything we believe about why we buy is wrong Martin Lindstrom
Contagious: How to build word of mouth in the digital age Jonah Berger
Copy, Copy, Copy: How to do smarter marketing Mark Earls
Crowdsourcing: The power of the crowd in driving business Jeff Howe
Decoded: The Science Behind Why We Buy Phil Barden
Eating The Big Fish Adam Morgan
Emotional Intelligence & Working With Emotional Intelligence Daniel Goleman
Engage! (Measure success on the web) Brian Solis
Excellence in Advertising Leslie Butterfield
The Future Of Value – How Sustainability Creates Value Eric Lowitt
Gamestorming: A playbook for innovators D. Gray, S. Brown & J. Macanufo
The Global Brand Nigel Hollis
The Growth Drivers – Marketing Transformation Andy Bird & Mhairi McEwan
Grow the Core – focus on core business success David Taylor
Herd: How to change mass behaviour Mark Earls
Here Comes Everybody – social media & digital revolution Clay Shirky
How Brands Grow (Ehrenberg-Bass Institute) Byron Sharp
How Brands Grow Part 2 (Ehrenberg-Bass Institute) Byron Sharp
How We Know What Isn’t So: Fallibility of human reason Thomas Gilovich
Inevitable Illusions: How mistakes of reason rule out mind Massimo Piattelli-Palmarini
Information Is Beautiful David McCandless
Irrationality: the enemy within Ben Goldacre & Stuart Surtherland
Knowledge Is Beautiful David McCandless
Likeable Social Media (create an irresistible brand on Facebook) Jonah Berger
Listen First! – turning social media conversations into advantage Stephen D. Rappaport
The Long Tail Chris Anderson
Made To Stick – Why some ideas stick and others come unstuck Chip & Dan Heath
A Masterclass In Brand Planning – Stephen King Multiple Contributors
Nudge Cas R. Sunstein
Ogilvy on Advertising David Ogilvy
One Plus One Equals Three: A masterclass in creative thinkin Dave Trott
The Organised Mind: Thinking straight despite info overload Daniel Levitin
Outliers Malcolm Gladwell
Paid Attention: Innovative advertising for a digital world Faris Yakob
Paid, Owned & Earned Nick Burcher
Pitch Perfect: The Art Of Selling Ideas & Winning Business Jon Steel
Positioning – The Battle For Your Mind Al Ries & Jack Trout
Predatory Thinking: A Masterclass In Out-Thinking The Competition

The Social Media Bible

Dave Trott

Lon Safko

Socialnomics: How social media transforms our lives & business Erik Qualman
Start With Why Simon Sinek
Thinking Fast & Slow Daniel Kahneman
The Tipping Point Malcolm Gladwell
The Truth About Negotiations Leigh Thompson
Truth, Lies, And Advertising: The Art of Account Planning Jon Steel
The Ultimate Book Of Business Thinking Des Dearlove
Where Good Ideas Come From: The 7 Patterns Of Innovation Steve Johnson
Wikinomics Don Tapscott & Anthony  D. Williams


My personal top 10 recommendations within this list, in alphabetical order:

The Anatomy of Humbug

Eating The Big Fish 

Excellence In Advertising

How Brands Grow

Irrationality: The Enemy Within

A Masterclass In Brand Planning


Paid Owned & Earned

Start With Why

Thinking Fast & Slow



One Response to “Strategy & Insight Library”

  1. Wonderful web site. Plenty of useful information here. I am sending it to a few friends
    ans also sharing in delicious. And certainly, thank you in your sweat!

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