Archive for the ‘Blog Post’ Category
Where one brand is clearly perceived as the leading example within its category, with a dominant market share, it may also shape perceptions and expectations for the whole category. A signature hallmark of Levi’s 501 jeans is the use of metal rivets; made of copper or aluminium. Many people think all competing jeans come with […]
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Tags: Brand, Brands, Consumer Perception, Dyson, Jesper Norgaard, Kingfisher, Land Rover, Levi's, Research
Originally written on 9th Nov, the day before the launch of the latest John Lewis Christmas TV ad. Today will see the new John Lewis Christmas TV ad break in the UK. The Christmas ads from this leading up-market department store have become a regular fixture in the UK and have prompted much social media […]
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Tags: Christmas, John Lewis, TV Ad
Strategy & Insight Library
I’ve been developing a library for Carat, as part of their School of You initiative for staff development. While the library is much more extensive. The following books are recommended for readers interested in marketing, strategy, consumer insight & psychology. ______________________________________________ 98% Pure Potato: The Origins of Advertising Account Planning John Griffiths & Tracey Follows The Advertised […]
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Tags: Books, Carat, Insight, Library, Strategic Planning
The Apple Pencil Launch: More power to the user, or another device to worry about the charge for?
The new Apple Pencil. $100 and it requires charging. Are you convinced this is better than a plastic stylus and a well designed OS interface? Or does charging (both monetarily and electrically) for yet another Apple device really make a positive difference to the consumer? Because of limited battery life, you already need to worry […]
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Tags: Apple, Apple iPad, Apple Pencil, iPad, iPad Pro, Note 5, Samsung, Samsung Note, Samsung Note 5
98% Potato: The Origins of Account Planning – an interview with John Griffiths Just before Christmas I had the opportunity to catch up with John Griffiths and discuss his new book, co-written with Tracey Follows, and some themes around account planning. It doesn’t take much to set both of us off on a passionate discussion […]
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Tags: 98% Potato, 98% Pure Potato, Account Planning, BMP, Brand Strategy, DDB, John Griffiths, JWT, Kevin Sugrue, Origin of Account Planning, Planning, Planning Books, Strategy, Tracey Follows
There is an Account Planning group on Facebook and Sytse Kooistra, a member, asked for points of view on what the role of planning is within an agency. Every planner answers this question differently, although common themes are apparent. The question and my response are below. – Be obsessive […]
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According to LinkedIn data, below are the top 50 companies people searched for jobs at, in the UK, during 2014. Click the image to enlarge on your screen: Link to the original list from LinkedIn: HERE
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Tags: Best Businesses To Work For, Best Companies in the UK, Best places to work in the UK, Careers LinkedIn, LinkedIn jobs, Top 50 UK Businesses
