Archive for the ‘Blog Post’ Category
Where one brand is clearly perceived as the leading example within its category, with a dominant market share, it may also shape perceptions and expectations for the whole category. A signature hallmark of Levi’s 501 jeans is the use of metal rivets; made of copper or aluminium. Many people think all competing jeans come with […]
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Tags: Brand, Brands, Consumer Perception, Dyson, Jesper Norgaard, Kingfisher, Land Rover, Levi's, Research
Originally written on 9th Nov, the day before the launch of the latest John Lewis Christmas TV ad. Today will see the new John Lewis Christmas TV ad break in the UK. The Christmas ads from this leading up-market department store have become a regular fixture in the UK and have prompted much social media […]
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Tags: Christmas, John Lewis, TV Ad
Strategy & Insight Library
I’ve been developing a library for Carat, as part of their School of You initiative for staff development. While the library is much more extensive. The following books are recommended for readers interested in marketing, strategy, consumer insight & psychology. ______________________________________________ 98% Pure Potato: The Origins of Advertising Account Planning John Griffiths & Tracey Follows The Advertised […]
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Tags: Books, Carat, Insight, Library, Strategic Planning
The Apple Pencil Launch: More power to the user, or another device to worry about the charge for?
The new Apple Pencil. $100 and it requires charging. Are you convinced this is better than a plastic stylus and a well designed OS interface? Or does charging (both monetarily and electrically) for yet another Apple device really make a positive difference to the consumer? Because of limited battery life, you already need to worry […]
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Tags: Apple, Apple iPad, Apple Pencil, iPad, iPad Pro, Note 5, Samsung, Samsung Note, Samsung Note 5
98% Potato: The Origins of Account Planning – an interview with John Griffiths Just before Christmas I had the opportunity to catch up with John Griffiths and discuss his new book, co-written with Tracey Follows, and some themes around account planning. It doesn’t take much to set both of us off on a passionate discussion […]
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Tags: 98% Potato, 98% Pure Potato, Account Planning, BMP, Brand Strategy, DDB, John Griffiths, JWT, Kevin Sugrue, Origin of Account Planning, Planning, Planning Books, Strategy, Tracey Follows
There is an Account Planning group on Facebook and Sytse Kooistra, a member, asked for points of view on what the role of planning is within an agency. Every planner answers this question differently, although common themes are apparent. The question and my response are below. – Be obsessive […]
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According to LinkedIn data, below are the top 50 companies people searched for jobs at, in the UK, during 2014. Click the image to enlarge on your screen: Link to the original list from LinkedIn: HERE
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Tags: Best Businesses To Work For, Best Companies in the UK, Best places to work in the UK, Careers LinkedIn, LinkedIn jobs, Top 50 UK Businesses
An excellent piece written by Dave Trott appeared in Campaign today. The article asks the question “what do you use for fuel; what motivates you to perform in your career?” The example was taken from Peter Mead, of AMV fame in UK advertising. In his biography Peter Mead talks about his first job. He was […]
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Tags: Advertising, Career Motivation, Dave Trott, Motivation, Peter Mead
Many countries have experienced continuing recovery in their advertising media spend during 2014. The forecast from Carat continues to show positive growth, although at a slightly lower level, during 2015. Carat publish updates on their website: Here
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Tags: Advertising Media, Carat, Compare advertising media forecast 2014 to 2015, Media Spend Forecast 2015
Global Apple iPhone sales, by quarter, since launch of the original iPhone. Data: Apple iPhone Sales Q3 2007 to Q3 2014 iPhone Announcement / Launch Dates Original iPhone announced January 9, 2007 in USA (UK, France & Germany launch Nov 2007, plus Ireland & Austria in Spring 2008) iPhone 3G released on July 11 2008 in 22 countries iPhone […]
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Tags: Apple, Apple iPhone, Apple iPhone Sales, Apple iPhone Sales Q3 2007 to Q3 2014
While I still firmly believe that when businesses fight solely on price they embark on a competitive race to the bottom. Providing simplicity in how good value is accessed by your customers may be a great differentiator that augments a value message. And this can divert some […]
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This Bill Mauldin cartoon celebrated the plight of Russian author Boris Pasternak. Pasternak won the Nobel prize for literature 1958, after his manuscript for Dr. Zhivago was smuggled out of the USSR, translated and published in Western Europe. Pasternak narrowly avoided being exiled from Russia by the authorities, because the text was subtly critical […]
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Tags: Bill Mauldin, Boris Pasternak, Mauldin, Nobel Prize, Pasternak, Pulitzer Prize
David Bailey on TV advertising
I remembered the above quote from David Bailey and thought you might like it too. David Bailey also describes himself as an advertising amateur, because he has only worked on around 600 ads – including quite a few TV ads. A nice touch of self-deprecation. The above […]
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Tags: Advertising Quotes, David Bailey, Photography, Quotes, TV ads, TV Advertising
Top 25 ranking of the finest smartphones currently available in Europe Each total score is shown as a Percentage (%). Each smartphone was reviewed against 10 criteria, with each criteria scoring a possible 1-10% toward the total final score of up to 100%. The top performers all scored very closely together, but for slightly different brand, design […]
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Tags: Smartphone Ranking, Smartphone Ranking July 2014, Smartphones
“It’s a terrible thing, I think, in life to wait until you’re ready. I have this feeling now that actually no-0ne is ever ready to do anything. There’s almost no such thing as ready. There’s only now. And you may as well do it now. I mean, I say that confidently as if I’m about […]
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Tags: Act Now, Be Decisive, Hugh Laurie, Quote, Quotes
Brand Tao 