Archive for the ‘Blog Post’ Category

My job is to guide brands, conduct research, understand consumer behaviour, analyse data and improve marketing campaign performance. I’ve been posting to this blog since April 2007, but I haven’t posted in a while.  I thought about this today and realised there have been a few reasons holding me back.  But perhaps only one that […]

Interesting news for Photoshop fans.  You will soon be able to change the perspective further within an image, as well as print your design work using native 3D printer support. Read more at PC magazine: HERE

Education is what remains after one has forgotten what one has learned in school. Albert Einstein    

The full press launch video from Absolute Radio and the summary of the nominations from The Telegraph: The Telegraph summary link: The BAFTA Nominations 2014

While TV sets with curved screens have been in the news over the last year. Samsung have unveiled a product at CES 2014 in Las Vegas this week that showcases a new technology development. The demonstration unit has an 85″ LCD HD screen that may change from a flat screen to a curved display at […]

This week sees new tech launch announcements from the CES event being held in Las Vegas.  Here are two launch reports by Pocket Now for new smartphones from the Sony show stand: The new Sony Xperia Z1 compact This looks like a great product, sized similar to the Samsung Galaxy S4 mini and Apple iPhone […]

    With a little time for reflection, everything becomes so much clearer.            

The Premise: Brands benefit from elevating themselves into a position of iconic leadership, becoming brands that are celebrated because of their engaging belief and distinctive appeal.  People want to engage more and will pay more for brands that are celebrated as desirable and different. To help build a cult following (and this doesn’t imply a […]

Brands are more interesting when they explore the edges of the world around us, rather than reflect mainstream convention.  Conformity fails to provoke appraisal and consumers are more engaged by distinctive experiences. Be unconventional.

A visual representation of key brand performance indicators (KPI’s) used in tracking studies.  These have been split into metrics that are powerful in differentiating  a brand versus brand hygiene factors that indicate how a brand remains competitive.

Following up on my post in April, Microsoft have announced that Windows 8 will be revised.  The news is catching up  with the views again, as many tech commentators have voiced their concerns since the launch of Windows 8 seven months ago.  Hopefully the update from Microsoft will address consumer concerns about the ribbon interface, […]

Grabbing headlines is still fairly easy for a CEO of a global top 250 company.  You simply have to say something very provocative in the media.  Sadly, this isn’t necessarily the same as saying something influential (e.g. providing thought leadership), career progressing, or even likely to be well informed. Blackberry used to be a highly […]

Anyone who has bought a new mobile phone, only to find out there was a problem with it, may sympathise with Apple’s woes on product quality.  But whereas consumers may have a mixed reception when they try to return a faulty mobile.  Apple’s iPhone manufacturing partner, Foxconn in China, appear to have been more flexible with their […]

Someone important at Microsoft has realised that Windows 8 really isn’t what people want.  So prepare for an update to Windows 8.1; this may just possibly be nearly be as good as Windows 7.  Go figure. When it launched in October 2012, I had to wonder if Windows 8 had been sponsored by joint funding […]

News of the new MW4 FPS game, to be called Call of Duty Ghosts, has been leaked today after it was temporarily referenced on a retailer’s website. More news will follow in May 2013 about the launch later this year.  

Apologies I’ve not posted here in several months. What have I been up to? I joined MESH Planning in November 2012.  Outside of my busy day job, I’ve also been working on several new strategic planning tools and presentations. I also run the Twitter feed for Plannersphere ( and this account now has 1,200 followers […]