Posts Tagged ‘Advertising’
An excellent piece written by Dave Trott appeared in Campaign today. The article asks the question “what do you use for fuel; what motivates you to perform in your career?” The example was taken from Peter Mead, of AMV fame in UK advertising. In his biography Peter Mead talks about his first job. He was […]
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Tags: Advertising, Career Motivation, Dave Trott, Motivation, Peter Mead
Equilibrium – An Insight Story For Brands June 2013 http://www.slideshare.net/kevinsugrue/brand-equilibrium-an-insight-story-or-brands
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Tags: Account Planning, Advertising, Brand Strategy, Brands, Insights, Market Research, Planning, Research, Strategy
FIVE have picked up the ABC series FlashForward in the UK (thank you Dawn Airey). It’s an enjoyable show that has the critics in the States raving. The acting talent on-hand are excellent and the series pace is less frantic or cryptic than Lost, but still enjoyable. The cast is headed by Joseph Fiennes and […]
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Tags: Advertising, Blackberry, Brannon Braga, BT, Bueno, Dawn Airey, FIVE, FIVE on Demand, FlashForward, Joseph Fiennes, Tess Alps, X-Box 360
An interesting article from the Advertising Research Foundation’s 55th Anniversary conference HERE, courtesy of Mediapost.com. It discusses the need for market research to stop asking consumers to over-analyse issues and instead place greater emphasis on recording a more natural consumer response. Such as recording what people actually do, rather than what they say they think. […]
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Tags: Advertising, Advertising Research Foundation, Market Research
Bloguerrilla
Something worth taking a look at. Bloguerrilla is an Italian blog for ambient media, guerrilla stunts, experiential events and advertising in a viral vain. Whilst unfortunately I don’t speak Italian, I do read ideas and this blog captures lots of them. The YouTube video promoting what the blog covers: HERE The link to the site: […]
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Tags: Advertising, Ambient, Bloguerrilla, Bloguerrilla.it, Experiential, Viral
Forecasts and analysis on the recession are being avidly sought at present. While the commercial environment has of course changed in the last decade, with the growth of digital retailing and social networking a possible key difference from earlier times. I was very interested to read the information below from McGraw Hill that examines trends […]
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Tags: Advertising, McGraw-Hill, Recession
Thanks to Dominique Poncin for a wonderful quote from Banksy:
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Tags: Advertising, Banksy, Banksy quote, Modern Art
BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info. In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around a […]
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Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
Brand Tao 