Posts Tagged ‘brand building’

Many businesses are driven by Key Performance Indicators (KPI’s.) These often include a refinement of traditional customer satisfaction, a Net Promoter Score (NPS) that provides a simple calculation of customer loyalty. The Net Promoter Score is obtained by asking customers a single question on a 0 to 10 rating scale, where 10 is “extremely likely” […]


“There is a great deal of difference between an eager man who wants to read a book and the tired man who wants a book to read.” – G.K. Chesterton I wonder if this idea could apply to brands? Perhaps something along the lines of: “There is a great deal of difference between an eager […]