Posts Tagged ‘Brand Ignition’
I’m gradually starting to tackle my backlog of blog posts. A couple of weeks ago Walker’s announced the winner of their excellent ‘Do Us A Flavour’ campaign. Some related thoughts: – The campaign was generally very well executed, with thousands of suggested flavours and over one million votes from consumers. An example of a marketing […]
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Tags: Brand Ignition, Do Us a Flavour, Walker's Crisps, Walkers
A framework showing how to connect a brand with its target audience through the communication and support of a shared thought (a compelling and relevant idea). The shared thought is the cause for mutual celebration, relating to an idea close to the hearts of the audience and demonstrated through the actions of the brand. First […]
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Tags: Account Planning, Brand Ignition, Brand Model, Brand Strategy
Brand Tao 