Posts Tagged ‘BrandZeal’
I’ve finally pulled together material showing some of my strategic planning tools and campaigns. These are posted at: BrandZeal.com Always in Beta.
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Tags: BrandZeal, BrandZeal.com, Kevin Sugrue, Portfolio
Marketing Effectiveness Chain
22Dec08
A quick post of a marketing model I’ve developed and used successfully with some clients over the last month. The chain is used as a checklist, helping to evaluate the effectiveness of brand, marketing and sales activities in generating enquiries and sales. The weak link(s) in the chain are highlighted through review and analysis. This […]
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Tags: BrandZeal, Effectiveness Chain, Kevin Sugrue, Marketing Effectiveness, Marketing Effectiveness Chain
