Posts Tagged ‘Carat’

I’ve been developing a library for Carat, as part of their School of You initiative for staff development. While the library is much more extensive. The following books are recommended for readers interested in marketing, strategy, consumer insight & psychology. ______________________________________________ 98% Pure Potato: The Origins of  Advertising Account Planning John Griffiths & Tracey Follows The Advertised […]

Many countries have experienced continuing recovery in their advertising media spend during 2014.  The forecast from Carat continues to show positive growth, although at a slightly lower level, during 2015. Carat publish updates on their website: Here