Posts Tagged ‘Consumer Perception’
Where one brand is clearly perceived as the leading example within its category, with a dominant market share, it may also shape perceptions and expectations for the whole category. A signature hallmark of Levi’s 501 jeans is the use of metal rivets; made of copper or aluminium. Many people think all competing jeans come with […]
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Tags: Brand, Brands, Consumer Perception, Dyson, Jesper Norgaard, Kingfisher, Land Rover, Levi's, Research
Brand Tao 