Posts Tagged ‘DDB’
98% Potato: The Origins of Account Planning – an interview with John Griffiths Just before Christmas I had the opportunity to catch up with John Griffiths and discuss his new book, co-written with Tracey Follows, and some themes around account planning. It doesn’t take much to set both of us off on a passionate discussion […]
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Tags: 98% Potato, 98% Pure Potato, Account Planning, BMP, Brand Strategy, DDB, John Griffiths, JWT, Kevin Sugrue, Origin of Account Planning, Planning, Planning Books, Strategy, Tracey Follows
An interesting digital campaign has launched from DDB and is generating some buzz around viral films posted on YouTube and at a microsite for VW. The premise of the campaign is that if you make things more fun, it’s easier to change people’s behaviour. While I love the the work and the idea alot; I’m […]
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Tags: DDB, The Fun Theory, Viral, VW
Brand Tao 