When brand straplines go awry – the end of Just Doing It?

13Nov08

I love brand taglines. Brand taglines, or straplines if you prefer, have gone out of fashion in recent years. Particularly with the rise in global brand simplification and standardisation, so evident in digital brands such as Google. But the simplification or even absence of straplines may also be symptomatic of the tortuous and expensive creation […]

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Tags: Brand Straplines, Ford, Taglines, Too Cool to Do Drugs, Wang