Equilibrium – An insight story for brands

30Jun13

Equilibrium – An Insight Story For Brands June 2013   http://www.slideshare.net/kevinsugrue/brand-equilibrium-an-insight-story-or-brands  

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Tags: Account Planning, Advertising, Brand Strategy, Brands, Insights, Market Research, Planning, Research, Strategy

Harvard Business Review – Leadership on the brain

28Apr10

HBR have a new article that contains a reference to how it’s possible to generate better insights when you notice Weak Activations. And how emotional states affect our business performance. Read the article: HERE

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Tags: HBR, Insights, Weak Activations