Posts Tagged ‘John Griffiths’
98% Potato: The Origins of Account Planning – an interview with John Griffiths Just before Christmas I had the opportunity to catch up with John Griffiths and discuss his new book, co-written with Tracey Follows, and some themes around account planning. It doesn’t take much to set both of us off on a passionate discussion […]
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Tags: 98% Potato, 98% Pure Potato, Account Planning, BMP, Brand Strategy, DDB, John Griffiths, JWT, Kevin Sugrue, Origin of Account Planning, Planning, Planning Books, Strategy, Tracey Follows
CDP – still on display
08Aug08
While attending an inter-agency briefing at Hall & Partners for the British Heart Foundation recently, I spotted a dusty relic in the corner of the room . No, I’d never refer to Chris Barraclough that way; it was very nice to meet him again and he was of course as charming as usual. Digressing for […]
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Tags: CDP, Collett Dickenson Pierce, John Griffiths, Johnny Hornby
Brand Tao 