Posts Tagged ‘Kevin Sugrue’
98% Potato: The Origins of Account Planning – an interview with John Griffiths Just before Christmas I had the opportunity to catch up with John Griffiths and discuss his new book, co-written with Tracey Follows, and some themes around account planning. It doesn’t take much to set both of us off on a passionate discussion […]
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Tags: 98% Potato, 98% Pure Potato, Account Planning, BMP, Brand Strategy, DDB, John Griffiths, JWT, Kevin Sugrue, Origin of Account Planning, Planning, Planning Books, Strategy, Tracey Follows
My iPod tries to count the tracks I’m playing while commuting each day. The list is no where near as varied as my Last.FM radio station, but it gives you a flavour of what I’ve been listening to. http://www.last.fm/listen/user/kevinsugrue#station=/listen/user/kevinsugrue/personal The playist count below is a little suspect, but the tunes are frequently listened to.
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Tags: Kevin Sugrue, Last.FM, Music
I took over the running of the Plannersphere wiki back in May last year. This is a wiki about account planning, with content from planners and contacts for planners; blogs, twitter feeds, strategy events and things planners generally find interesting. It was set up by Russell Davies, but he is a busy guy and hadn’t […]
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Tags: Kevin Sugrue, Paper.Li, Plannersphere, The Plannersphere Daily News, Twitter
I was asked yesterday about the frantic pace of change within marketing and the need to identify the next big thing through forecasting. I’m more concerned with trying to make the next big thing happen for my clients, rather than speculating where change might occur elsewhere. But trend-hunting is always an interesting diversion and sometimes […]
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Tags: Account Planning, Kevin Sugrue, Planning, Platforms, Strategy, Trends
Top 101 Music Artists
Here is the list of the top 101 music artists I listen to, according to Last.FM.
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Tags: Kevin Sugrue, Last.FM
Rigorous Thinking
The point, often missed, about rigorous thinking is that it needs to be applied to have any effect.
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Tags: Kevin Sugrue
Many thanks for reading my blog. I hope it continues to be of interest to you. Below are the updated monthly stats, going back to the blog’s launch in April 2007. The site now attracts 100 to 200 visitors per day. So the average now exceeds 4,000 per month.
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Tags: Blog Stats, Brand Tao, Kevin Sugrue
A chart of my personal favourite Top 10 movies from 2000 to 2009: 10. The Constant Gardener (Fernando Meirelles, 2005) A John Le Carré’s political thriller that is charged with conflict and idealism. Rachel Weisz and Ralph Fiennes give career best performances. Ralph Fiennes plays the widower driven to make sense of his wife’s murder […]
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Tags: Best Movies, Kevin Sugrue
An update on the stats for my blog. Thank you for reading Brand Tao.
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Tags: Blog Stats, Brand Tao, Kevin Sugrue
Tag Galaxy is a wonderful tool for the curious. It allows you to type in any work and it searches Flikr for photos tagged with that term. Then comes the magic; it draws a solar system using your initial search term to represent the star and then plots planets in orbit around it, showing related […]
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Tags: BrandStars, Flickr, Kevin Sugrue, Steven Wood, Tag Galaxy
I mentioned Google Wave to a research colleague. Believing it to be a social networking tool (it is), he wasn’t sure why Google Wave could be so relevant to online research. The answer is because of what it will let researchers do with Google Wave, rather than what Google initially expect it to be used […]
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Tags: Google Wave, Herd Behaviour, Kevin Sugrue, Online Research, Research Panels
I’ve finally pulled together material showing some of my strategic planning tools and campaigns. These are posted at: BrandZeal.com Always in Beta.
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Tags: BrandZeal, BrandZeal.com, Kevin Sugrue, Portfolio
“There is a great deal of difference between an eager man who wants to read a book and the tired man who wants a book to read.” – G.K. Chesterton I wonder if this idea could apply to brands? Perhaps something along the lines of: “There is a great deal of difference between an eager […]
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Tags: brand building, G.K. Chesterton, Kevin Sugrue
Hi, Just a quick note of thanks to all those who have read my blog over the last year. I’m delighted so many of you find time to visit Brand Tao and email me about the content. Wishing you a great 2009. Kevin Sugrue
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Tags: Blog Stats 2008, Brand Tao, Kevin Sugrue
Marketing Effectiveness Chain
A quick post of a marketing model I’ve developed and used successfully with some clients over the last month. The chain is used as a checklist, helping to evaluate the effectiveness of brand, marketing and sales activities in generating enquiries and sales. The weak link(s) in the chain are highlighted through review and analysis. This […]
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Tags: BrandZeal, Effectiveness Chain, Kevin Sugrue, Marketing Effectiveness, Marketing Effectiveness Chain
After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep. The system was originally conceived as a method of mapping an extensive product range around a central brand positioning. The system may be viewed […]
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Tags: brand mapping, Brand Positioning, BrandStars, Kevin Sugrue
Around a decade ago I started to meet experienced account planners who maligned the loss of planning craft in the young upstarts who were joining the diverse tribe of people who are now planners. Times have changed; project turn-around has greatly accelerated, leaving planners tasked to complete projects ever-faster. A deadline of a week may […]
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Tags: Account Planning, Fast Strategy, Frame-by-Frame Planning, IPA, Kevin Sugrue
Brand Tao 