Posts Tagged ‘Malcolm Gladwell’
Malcolm Gladwell has been saying some interesting things on the role of social media networks in the recent social uprisings in the Middle East. Broadly his thinking seems to downplay the role of social media in driving social change. Gladwell vs. Twitter: Here Gladwel vs. Facebook: Here While I admire the compelling way Malcolm Gladwell […]
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Tags: Malcolm Gladwell, Social Media, Social Networking
I’m sure you are familiar with Chris Anderson. As well as being the Editor-in-Chief of Wired Magazine and an engaging presenter and advocate of digital technology; he is also the author of The Long Tail. I liked the Long Tail. It was an engaging book built around a well established idea – that in statistics, […]
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Tags: Chris Anderson, FREE, Malcolm Gladwell, Outliers, The Long Tail, The New Yorker, The Tipping Point, Wikipedia, Wired
Malcolm Gladwell, of The Tipping Point fame, talks about the genius of Howard Moscowitz. This contains some great stories that are analogious for brands. Embrace consumer diversity. Link: HERE
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Tags: Consumer Diversity, Howard Moscowitz, Malcolm Gladwell, Planning
Brand Tao 