Posts Tagged ‘Marketing’
Masters of Storytelling
View on Slideshare: Master of Storytelling This resource provides advice on storytelling theory, as well as lots of links and examples to help you become better at presenting information or proposals. Storytelling makes presentations more memorable, it provokes discussion and primes your audience to act upon your recommendations. Or download here: Masters of Storytelling August 2012 […]
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Tags: Marketing, Masters of Storytelling, Planning, Presentation, Story Telling, Storytelling, Strategy
A collection of some of my planning tools: BrandStars A brand mapping and positioning tool. This brand system must have something going for it; 80,000 readers and going strong. Brand Matrix A competitive set brand matrix Model For Marketing To Teens This model identifies four consistent elements of successful marketing campaigns to teenagers. Brand Ignition […]
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Tags: Account Planning, Brand, Brand Strategy, Marketing, Planning, Planning Tools
Marketing isn’t like the other departments operated by companies. Unlike finance, customer service, manufacturing or IT, the work output of marketers is often far more difficult to measure, replicate to continuous effect, or even evaluate. Making the value of marketing more variable. Some would describe it more like an art than a science. Marketers aren’t […]
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Tags: customer recommendation, Marketing, sales
What is it about China that let’s it overshadow India in the minds of so many Western journalists and marketing commentators at present? I recently took a look at some of the socio-economic trends in China, here are some of the findings: Today China’s children are born into a country that is radically different to […]
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Tags: China, Marketing, Youth
