Posts Tagged ‘Planning’

View on Slideshare: Master of Storytelling This resource provides advice on storytelling theory, as well as lots of links and examples to help you become better at presenting information or proposals. Storytelling makes presentations more memorable, it provokes discussion and primes your audience to act upon your recommendations. Or download here: Masters of Storytelling August 2012

Malcolm Gladwell, of The Tipping Point fame, talks about the genius of Howard Moscowitz. This contains some great stories that are analogious for brands. Embrace consumer diversity. Link: HERE

I occassionally view a presentation posted on YouTube from a seminar or conference and think ‘That’s a great thought, I need to learn from that and file a copy away for future reference.’ Well now I have a place to collect all of those thoughts, at the top of my blog there is a new […]

“Rules are what the artist breaks; the memorable never emerged from a formula.” “You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.” “If your advertising […]