Spend less time forecasting the future and more time making it

09Jun10

I was asked yesterday about the frantic pace of change within marketing and the need to identify the next big thing through forecasting. I’m more concerned with trying to make the next big thing happen for my clients, rather than speculating where change might occur elsewhere. But trend-hunting is always an interesting diversion and sometimes […]

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Tags: Account Planning, Kevin Sugrue, Planning, Platforms, Strategy, Trends