Posts Tagged ‘Strategic Planning’

I’ve been developing a library for Carat, as part of their School of You initiative¬†for staff¬†development. While the library is much more extensive. The following books are recommended for readers interested in marketing, strategy, consumer insight & psychology. ______________________________________________ 98% Pure Potato: The Origins of ¬†Advertising Account Planning John Griffiths & Tracey Follows The Advertised […]