Posts Tagged ‘Strategic Planning’

Strategy & Insight Library

20Nov15

I’ve been developing a library for Carat, as part of their School of You initiative for staff development. While the library is much more extensive. The following books are recommended for readers interested in marketing, strategy, consumer insight & psychology. ______________________________________________ 98% Pure Potato: The Origins of  Advertising Account Planning John Griffiths & Tracey Follows The Advertised […]


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