Posts Tagged ‘Strategy’
98% Potato: The Origins of Account Planning – an interview with John Griffiths Just before Christmas I had the opportunity to catch up with John Griffiths and discuss his new book, co-written with Tracey Follows, and some themes around account planning. It doesn’t take much to set both of us off on a passionate discussion […]
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Tags: 98% Potato, 98% Pure Potato, Account Planning, BMP, Brand Strategy, DDB, John Griffiths, JWT, Kevin Sugrue, Origin of Account Planning, Planning, Planning Books, Strategy, Tracey Follows
Equilibrium – An Insight Story For Brands June 2013 http://www.slideshare.net/kevinsugrue/brand-equilibrium-an-insight-story-or-brands
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Tags: Account Planning, Advertising, Brand Strategy, Brands, Insights, Market Research, Planning, Research, Strategy
Masters of Storytelling
View on Slideshare: Master of Storytelling This resource provides advice on storytelling theory, as well as lots of links and examples to help you become better at presenting information or proposals. Storytelling makes presentations more memorable, it provokes discussion and primes your audience to act upon your recommendations. Or download here: Masters of Storytelling August 2012
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Tags: Marketing, Masters of Storytelling, Planning, Presentation, Story Telling, Storytelling, Strategy
I was asked yesterday about the frantic pace of change within marketing and the need to identify the next big thing through forecasting. I’m more concerned with trying to make the next big thing happen for my clients, rather than speculating where change might occur elsewhere. But trend-hunting is always an interesting diversion and sometimes […]
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Tags: Account Planning, Kevin Sugrue, Planning, Platforms, Strategy, Trends
CRM In A 2.0 World
I was given one evening to think about the impact of digital on CRM. Here were my thougths. CRM In A 2.O World A copy of the doc is also available via Slideshare: HERE
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Tags: Account Planning, CRM, Planning, Strategy, Web 2.0
BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info. In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around a […]
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Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy
Brand Tao 