Posts Tagged ‘WOM’

A low key, but real-world, example of how a business that followed Twitter users was able to reward a customer for recommending them. The word of mouth value continues, even with this post. Thanks to Karl at for spotting the example. 3 weeks ago I noticed Stephen Fry (707,000 followers on Twitter) tweet that […]


I was asked the other day what I thought Word of Mouth Marketing (WOMM) included, so I’ve developed a mindmap that highlights many points of Word of Mouth interaction.