Posts Tagged ‘WOM’
A low key, but real-world, example of how a business that followed Twitter users was able to reward a customer for recommending them. The word of mouth value continues, even with this post. Thanks to Karl at Experiencecurve.com for spotting the example. 3 weeks ago I noticed Stephen Fry (707,000 followers on Twitter) tweet that […]
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Tags: Recommendation, Social Media, Twitter, WOM
Word of Mouth interaction points
03Apr09
I was asked the other day what I thought Word of Mouth Marketing (WOMM) included, so I’ve developed a mindmap that highlights many points of Word of Mouth interaction.
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Tags: Social Interaction Points, WOM, WOMM, Word of Mouth, Word Of Mouth Marketing
Brand Tao 