Posts Tagged ‘Land Rover’
Where one brand is clearly perceived as the leading example within its category, with a dominant market share, it may also shape perceptions and expectations for the whole category. A signature hallmark of Levi’s 501 jeans is the use of metal rivets; made of copper or aluminium. Many people think all competing jeans come with […]
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Tags: Brand, Brands, Consumer Perception, Dyson, Jesper Norgaard, Kingfisher, Land Rover, Levi's, Research
A few months ago the Land Rover account moved from Craik Jones to Wunderman. Over the last sixteen years few automotive accounts have won as many direct marketing awards for their creative work. At one stage it seemed a DMA or Precision Marketing awards night couldn’t pass without an obligatory gold or silver award being […]
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Tags: Craik Jones, Land Rover, Mark Buckingham, Wunderman
Brand Tao 