Posts Tagged ‘BrandStars’
Tag Galaxy is a wonderful tool for the curious. It allows you to type in any work and it searches Flikr for photos tagged with that term. Then comes the magic; it draws a solar system using your initial search term to represent the star and then plots planets in orbit around it, showing related […]
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Tags: BrandStars, Flickr, Kevin Sugrue, Steven Wood, Tag Galaxy
After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep. The system was originally conceived as a method of mapping an extensive product range around a central brand positioning. The system may be viewed […]
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Tags: brand mapping, Brand Positioning, BrandStars, Kevin Sugrue
BrandStars Update
Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info. In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around a […]
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Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy