Competitive Set Brand Matrix

12Mar09

This simple grid helps to visualise and categorise the competitors in any industry sector. Plot the competitors within any given market inside the grid, based on their product performance and brand magentism.

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Tags: Brand Grid, Brand Positioning, Competitive Set Brand Matrix

BrandStars positioning and mapping tool hits 50,000

21Jan09

I was delighted to notice this morning that over 50,000 people have now taken an interest in BrandStars, my brand positioning and mapping tool. With around 8,500 downloading a copy to keep. The system was developed to position and map more complex product portfolios, such as those held by automotive brands or manufacturers like Sony […]

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Tags: BBH, brand mapping, Brand Positioning, Brand Stars, BrandStars, Dylan Williams, Kevin Sugrue, Slide Share

BrandStars – brand mapping system update

10Aug08

After publishing my brand mapping tool on Slideshare 11 months ago, today I noticed the number of online viewers has now reached 27,990, with 5,000 people downloading a copy to keep. The system was originally conceived as a method of mapping an extensive product range around a central brand positioning. The system may be viewed […]

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Tags: brand mapping, Brand Positioning, BrandStars, Kevin Sugrue

BrandStars Update

18Oct07

Apologies I haven’t posted in a week, I’m v. busy at present. But hopefully I will have some time at the weekend to post updates on the debate hosted at Channel 4 and some research info. In the meantime, a quick update on my brand positioning and mapping system: BrandStars. This was posted around a […]

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Tags: Account Planning, Advertising, Brand Positioning, Brand Star, BrandStars, Design, Kevin Sugrue, Strategy