Posts Tagged ‘Research’
Where one brand is clearly perceived as the leading example within its category, with a dominant market share, it may also shape perceptions and expectations for the whole category. A signature hallmark of Levi’s 501 jeans is the use of metal rivets; made of copper or aluminium. Many people think all competing jeans come with […]
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Tags: Brand, Brands, Consumer Perception, Dyson, Jesper Norgaard, Kingfisher, Land Rover, Levi's, Research
Equilibrium – An Insight Story For Brands June 2013 http://www.slideshare.net/kevinsugrue/brand-equilibrium-an-insight-story-or-brands
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Tags: Account Planning, Advertising, Brand Strategy, Brands, Insights, Market Research, Planning, Research, Strategy
Read the full story from the Wall Street Journal: Here Excerpt: By ROBERT LEE HOTZ Apple and Google may be intensifying privacy concerns by tracking where and when people use their mobile phones—but the true future of consumer surveillance is taking shape inside the cellphones at a weather-stained apartment complex in Cambridge, Mass. For almost […]
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Tags: Research, Smartphone
“When did research become a replacement for common sense?” Liz Brown, Copy Writer, 2010 I love this phrase. I was present when Liz uttered it. I love the sense of disbelief it conveys that some people would happily research everything, rather than think first. Sadly these people do exist, no-doubt there will be a field […]
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Tags: Research
An interesting research study has found that people are more honest when confronted with the image of a baby, due to our innate drive to show empathy for children: The Times Hannah Devlin, July 11, 2009 What would you do if you found a wallet on the street? Leave it? Take it to a police […]
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Tags: Research, times Online
Brand Tao 