express games for time-pressured kids
Hasbro, the owner of many of the most popular board games in the world, have just responded to the needs of their noughties consumers.
As we all know, time is the most precious commodity in the world. Hasbro noticed a lack of game playing in hectic modern family life and so they commissioned some research in the US.
Focus groups revealed that tweenage children and their parents are simply too busy to sit down for a full length game of Monopoly, Scrabble or any of the other classic games you care to name in these super-sized, recycled, fast forwarded times.
The answer, according to Hasbro, is to launch express versions of their most popular games. These allow a simplified version of games such as Sorry, Monopoly or Scrabble to be played in just 10 or 20 minutes.
I guess modern parenting priorities focus on the common belief that children must have multiple hobbies and classes to attend each week in order to be normal. Has this really overtaken the time honoured approach of parents spending one-to-one time with their children? Perhaps we have evolved from carers into taxi-drivers for our children’s social wellbeing?
The hope for Hasbro is that ‘quality time’ equals the cast of a single die, rather than several. Time, or the lack of it, will tell.
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