Ravi Somaiya on ad slogans: Peperami


There was a rather dull and obvious piece by Ravi Somaiya in the Guardian this week, talking about Oxfam’s search for suggestions from the public for ad poster copy.

After the Oxfam story though, he went on to give his take on some famous advertising straplines and there was one mentioned here that made me laugh when I read it. Ravi reviewed Peperami:

Peperami: it’s a bit of an animal
Truthfulness in advertising; It IS a bit of an animal (though no-one really wants to clarify which bit). And if you can stomach that concept, you can probably stomach the product.

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