Marketing Effectiveness Chain

22Dec08

A quick post of a marketing model I’ve developed and used successfully with some clients over the last month.

The chain is used as a checklist, helping to evaluate the effectiveness of brand, marketing and sales activities in generating enquiries and sales.

The weak link(s) in the chain are highlighted through review and analysis. This helps to determine where marketing and sales performance needs to be improved.

Marketing Effectiveness: Digital & Direct Response Biased Example

Marketing Effectiveness: Digital & Direct Response Biased Example

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